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HD Radio™ Trials Launched in Romania on Radio Guerrilla 94.8 in Bucharest
Bucharest, Romania – June 22, 2010 – 2M Prima Telecom, an operator of television and radio stations in Romania and reseller of broadcast transmission equipment, recently hosted an event in Bucharest, Romania to commemorate the launch of HD Radio Technology on Radio Guerrilla, 94.8 in Bucharest. The event was co-sponsored by Harris Corporation’s Broadcast Communications Division and the European HD Radio Alliance (EHDRA) and drew attendees from the National Authority for Communications Administration and Regulation (ANCOM), the National Council of TV and Radio Broadcasting (CNA), the Radio and TV Broadcasting Association (ACD) and numerous broadcasters.
“HD Radio Technology offers tremendous benefits for Romania and throughout Europe,” said George Pletea, Radio Manager for 2M Prima Telecom and organizer of the event. “We were very satisfied with the initial tests on our station in Baia Mare and are impressed with the technology’s ability to add additional program channels as is being done on 94.8 with the addition of two ‘multicast’ channels.”
“Harris is pleased to have supplied the necessary broadcast equipment and support for the Bucharest HD Radio trials,” said Mathias Eckert, Regional Director of Central Europe, Harris Broadcast Communications. “As a worldwide leader in digital broadcasting solutions, Harris is committed to offering superior products to ensure the success of digital broadcasting around the world and commends all those involved in these HD Radio trials for their vision.”
“On behalf of the European HD Radio Alliance, I congratulate 2M Prima Telecom, Guerrilla Radio and Harris on the successful launch of HD Radio trials in Bucharest,” said Andrea Sentinelli, General Director of EHDRA. “The interest in HD Radio Technology and the benefits it offers has been increasing dramatically in Europe and these trials will further highlight its suitability as a solution for the digitization of radio.”
HD Radio broadcasting offers listeners of AM and FM radio the quality, choice and interactive services that consumers have come to expect from digital technologies. From iTunes® Tagging to real-time traffic and location-based concierge information to premium content, HD Radio Technology’s advanced services are rapidly becoming an important complement to its signature crystal-clear sound and expanded audio programming. Potential HD Radio telematics services include advanced navigation, premium content, mobile entertainment and targeted data services.
About 2M Prima Telecom
2M Prima Telecom has operated radio and television stations in Romania since 2002, and has equipped over 100 sites with transmitting equipment, antenna systems and combiners. It has also fully equipped and placed in operation several broadcast studios. Along with a team of professionals, 2M Prima Telecom is an experienced TV and FM systems integrator, providing everything for the project from the microphone to antenna - everything the broadcaster needs. 2M Prima Telecom saw opportunities in Romania for the HD Radio™ system, and after the demonstration “HD Radio – Discover it in Baia Mare” in September 2006, we are here today in 2010 with the first official Romania HD Radio broadcasts also featuring multicast.
About Guerrilla Radio
Guerilla Radio is a Romanian FM radio station broadcasting from Bucharest. The station's target audience is young middle-class people between the ages of 25 and 34. Despite launching only in 2004, it is currently one of the most popular stations in Romania, with a market share of 8.7%. Aside from FM radio, its broadcasts are also available through the Internet, via streaming. Its slogan is "Eliberadio" (a portmanteau of "eliberare", meaning freedom, and "radio"). The station is known for its socially-liberal viewpoint. Additional information about Guerilla Radio is available at www.radioguerrilla.ro.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has approximately $5 billion of annual revenue and more than 15,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
About EHDRA
The European HD Radio Alliance was formed in October 2007 by leading European radio broadcasters. The organization is designed to promote and support the deployment of HD Radio Technology throughout Europe. Additional information about EHDRA and becoming a member is available at www.hd-radio.ch.
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To arrange interviews or for additional information, please contact:
George Pletea
2M Prima Telecom
+40 744 579 169
george@hd-radio.ro
Note: “HD Radio™” and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners.
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