MEDIA ALERT: CEO Column “HD Radio™ Technology: Show Me the Money” Now Out

What:
In his latest column, Bob Struble, President and CEO, iBiquity Digital Corp. reflects on the renewed optimism at this year’s NAB Show and shares his thoughts on the critical role HD Radio Technology plays in radio’s future.

Why:
In an increasingly digital world, it is simply unacceptable for AM/FM to be the last remaining analog medium. Digital radio is fundamental to radio’s long-term success – and as radio revenues recover, broadcasters must continue to evolve and innovate to meet consumer needs.

How:

Over the last 12-18 months, HD Radio Technology demonstrated breakthrough progress with backing from 15 different automakers offering HD Radio receivers in their cars and a dramatic increase in receiver sales. This growth allows broadcasters to increase their monetization of the medium – and they’re doing that in several ways:

Selling HD2/HD3/HD4 stations (spots and sponsorships). The likes of Budweiser, Southwest, Verizon, Harley Davidson and Labatt’s have signed on.

Driving music purchase (iTunes Tagging)

Leasing spectrum

Providing traffic information

Capitalizing on the sports angle (stations devoted to The Dallas Cowboys and Pittsburgh Penguins)

Mr. Struble concludes: “station pioneers are leading the way to increased growth and real returns on HD Radio investments.”

Where:

http://www.ibiquity.com/about_us/bobs_column_thoughts_on_radios_digital_future

When:

NOW! May 20, 2010

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For more information, contact:

Nancy Zakhary / Scott Cianciulli
Brainerd Communicators, Inc.
212-986-6667
nancy@braincomm.com / cianciulli@braincomm.com

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